Jackson’s Honest, known for its healthy snacks like coconut oil chips and sweet potato chips, has grown into a successful brand since its appearance on Shark Tank. The company, founded by Megan and Scott Reamer, started with a mission to create healthy diet snacks for their son Jackson, who struggled with digestive issues. Their chips, made with ingredients like coconut oil and organic snacks, quickly attracted attention from health conscious consumers.
After securing a deal with Rohan Oza on Shark Tank, Jackson’s Honest saw impressive revenue growth. The company now has an estimated net worth of $12.16 million. As the brand continues to expand into grocery chains and develop new products, it remains a top choice for those seeking gluten free snacks and healthy eating alternatives.
Jackson’s Honest Profile Summary
| Category | Details |
| Company Name | Jackson’s Honest |
| Founders | Megan and Scott Reamer |
| Shark Tank Investor | Rohan Oza |
| Investment | $1.25 Million for 15% equity |
| Year of Appearance | 2016 |
| Company Valuation | $25 Million (Initial Valuation) |
| Current Net Worth | $12.16 Million |
| Annual Revenue | $16 Million |
| Products Offered | Sweet Potato Chips, Grain-Free Puffs, Organic Snacks |
| Key Ingredients | Coconut Oil, Avocado Oil, Organic Ingredients |
| Distribution | Walmart, Whole Foods, Publix, and Online |
| Flavors | Carolina BBQ, Sea Salt, Spicy Tomatillo, Unsalted |
| Factory Location | Muskego, Wisconsin (Opened in 2021) |
| Annual Sales | $13-$14 Million (Current Year) |
| Notable Milestones | Expanding to over 25 flavors in Whole Foods by 2023 |
| Founders’ Story | Renamed after their son, Jackson, in 2018 |
Jackson’s Honest Net Worth Shark Tank Update
When Megan and Scott Reamer appeared on Shark Tank, they requested $1.25 million in exchange for a 5% equity stake in Jackson’s Honest, valuing the company at $25 million. The company was still in its early stages and not yet profitable. But the Reamers believed in their product non-fried chips made with coconut oil, sweet potatoes and other organic snacks. Though the sharks were intrigued, the lack of profitability made them hesitant.
Following their Shark Tank appearance, Jackson’s Honest made remarkable strides. With an investment from Rohan Oza for $1.25 million in exchange for 15% equity, the company’s net worth grew significantly. By 2024, Jackson’s Honest had an estimated annual revenue of $16 million. Their retail partnerships with major grocery chains like Whole Foods, Walmart, and Publix played a crucial role in this business expansion. As a result, their current net worth is estimated at $12.16 million, reflecting impressive growth since the deal.
| Shark Name | Offer & Demand | Counteroffer | Accepted |
| Rohan Oza (Guest Shark) | $1.25 million for 5% equity | $1.25 million for 15% equity | Yes |
| Robert Herjavec | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
The Owner’s Backstory
Megan and Scott Reamer’s journey started with a personal challenge helping their son, Jackson, who had difficulty eating regular snacks due to his illness. Jackson needed a healthy snack that was easy on his stomach and offered some digestive benefits. After a lot of trial and error. Megan and Scott decided to make their own low-fat chips using coconut oil, which was gentle on Jackson’s digestive system. This was the birth of Jackson’s Honest.
The Reamers’ commitment to healthy snacks and a healthy diet for their son eventually led to the creation of their brand. What began as a family’s desire to help their son turned into a business that now serves health-conscious consumers all over the country. Their success is a perfect example of how entrepreneurship can be driven by passion and the need to solve a personal problem.
Initial Pitch
When Megan and Scott Reamer appeared on Shark Tank, they had a clear pitch. They asked for $1.25 million in exchange for 5% equity in their company. This valuation was based on their projected revenue growth and the potential for their tortilla chips to become a big hit in the food industry.
They explained how they were using coconut oil in their chips to make them healthier and better for digestion, appealing to a market of people looking for gluten-free snacks and healthy eating alternatives.
Queries About the Product
Rohan Oza quickly took the lead with his first question about Jackson’s Honest sales. Scott Reamer shared that their sales had reached $10.1 million the previous year. This was an impressive figure, but the sharks were still curious about the trajectory of the business and its potential for future growth.
Robert Herjavec pressed further, asking about the sales from the previous year. Scott clarified that in 2016, the company had made $5.4 million, and prior to that, it was around $1.4 million. The company had seen rapid growth, but the sharks were concerned about the increasing costs of production and distribution, especially in the competitive food industry.
Mark Cuban asked about their profitability, to which Scott explained that they were still not profitable, having lost $1.7 million the previous year. The main reason for this was the high cost of securing shelf space in grocery stores. To overcome this, they had to give away large portions of their product, costing them 18.4% of their revenue. However, Scott remained optimistic, predicting that they would start turning a profit next year, with current sales projected to be between $13-14 million.
Shark’s Response and Final Decision
The first to back out was Robert Herjavec. He didn’t believe the investment would be profitable based on the company’s valuation and the challenges in the food industry. He was concerned about the company’s current financial situation and future growth prospects, leading him to drop out of the deal.
Lori Greiner also decided against the investment. She mentioned that she preferred baked chips over fried ones, which led her to pass. Mark Cuban followed suit, stating that the margins didn’t make sense to him and he wasn’t convinced that the company valuation was solid enough to justify the investment.
Despite some reservations about the valuation, Rohan Oza saw potential in the product. He offered $1.25M for 20% equity. Scott countered, asking for $1.25M for just 7.5% equity. After further negotiation, Rohan adjusted his offer to $1.25M for 17.5% equity, but Scott pushed back, requesting a minimum of 10% equity. Finally, Rohan pitched his final offer of $1.25M for 15% equity, which the Reamers happily accepted.
Product’s Availability
After partnering with Rohan Oza, Jackson’s Honest introduced new products, including Japanese heirloom sweet potato chips. This move helped the company expand its reach. By 2019, they started supplying their products to food service providers, strengthening their presence in the market.
In 2018, after the tragic loss of their son Jackson, the couple renamed the company to “Jackson’s – The Super Snack” in his memory. They also added grain-free puffs to their offerings. By August 2021, Jackson’s Honest opened a new factory in Muskego, Wisconsin, producing 110 bags of chips per minute.
Jackson’s Honest mainly makes their sweet potato chips with coconut oil, while other products use avocado oil. They offer flavors like Carolina BBQ, Sea Salt, Spicy Tomatillo, and Unsalted, available through their website and in stores like Walmart. By August 2023, Jackson’s chips were sold in all Whole Foods stores, with over 25 flavors. The company now earns over $16 million annually and continues to grow.
Conclusion
Jackson’s Honest has come a long way since its appearance on Shark Tank. From humble beginnings, the company has grown into a thriving business with a strong presence in grocery stores and food service providers. With a focus on healthy snacks like sweet potato chips made with coconut oil, they’ve managed to carve out a niche in the competitive snack industry.
Their partnership with Rohan Oza and their commitment to quality and innovation has played a key role in their success. Today, Jackson’s Honest continues to grow, with annual revenue surpassing $16 million and expanding into new markets, proving that hard work, dedication, and a great product can lead to success.
FAQ’s
What is Jackson’s Honest net worth?
Jackson’s Honest is currently valued at around $12.16 million, reflecting strong growth since their appearance on Shark Tank.
Who invested in Jackson’s Honest on Shark Tank?
Rohan Oza invested $1.25 million for a 15% equity stake in Jackson’s Honest.
What products does Jackson’s Honest offer?
Jackson’s Honest offers a range of healthy snacks, including sweet potato chips made with coconut oil and avocado oil.
Where can I buy Jackson’s Honest products?
Jackson’s Honest products are available at major grocery chains like Walmart, Whole Foods and on their official website.
What are the different flavors of Jackson’s Honest chips?
Their chips come in flavors like Carolina BBQ, Sea Salt, Spicy Tomatillo and Unsalted.
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