Jackson’s Honest is a snack food company specializing in healthy tortilla chips, sweet potato chips and other organic snack foods. Founded by Scott and Megan Reamer, the brand stands out for using coconut oil and avocado oil to create health-conscious snacks free from artificial ingredients. Their mission began as a way to provide nourishing, simple foods for their son Jackson, who was diagnosed with a rare condition.
The company gained national recognition on Shark Tank, securing a $1.25 million investment from Rohan Oza, propelling its growth. Today, Jackson’s Honest is valued at around $16 million, offering a variety of snack flavors in stores like Whole Foods and online.
Jackson’s Honest Profile Summary
| Category | Details |
| Founders | Scott and Megan Reamer |
| Founded | 2012 |
| Initial Product | Coconut oil-based snacks, including sweet potato chips |
| Shark Tank Deal | $1.25 million for 15% equity with Rohan Oza |
| Annual Revenue (2024) | $16 million |
| Current Products | Sweet potato chips, grain-free puffs, snacks with avocado and coconut oils |
| Popular Flavors | Carolina BBQ, Sea Salt, Spicy Tomatillo, Unsalted |
| Retail Availability | Whole Foods, Wal-Mart, and online through their website |
| Notable Milestone | Own factory in Muskego, Wisconsin, producing 110 bags per minute |
| Community Program | Everyday Heroes, highlighting kids making a difference |
Jackson’s Honest Net Worth
Jackson’s Honest has an estimated net worth of $16 million. This impressive valuation reflects the company’s growth since its appearance on Shark Tank, where founders Scott and Megan Reamer secured a $1.25 million investment from Rohan Oza. The brand’s commitment to creating healthy snack alternatives, such as sweet potato chips made with coconut oil and avocado oil, has resonated with health conscious consumers.
With a presence in major retailers like Whole Foods and a diverse snack product line, Jackson’s Honest continues to thrive in the competitive snack food industry, cementing its place as a leader in the market for organic snack foods.
| Shark | Offer & Demand | Counteroffer | Accepted? |
| Rohan Oza | $1.25M for 5% equity | $1.25M for 15% equity | Yes |
| Mark Cuban | Out | N/A | No |
| Robert Herjavec | Out | N/A | No |
| Lori Greiner | Out | N/A | No |
| Barbara Corcoran | Out | N/A | No |
The Owner’s Backstory
The story behind Jackson’s Honest is deeply personal. Scott and Megan Reamer never had a background in food production, but their commitment to finding the best food for their son led them to create their company. Jackson’s condition, Aicardi-Goutières syndrome, was a challenge for doctors to diagnose and treat. The couple found that Jackson’s health improved with a diet high in carbohydrates and low in fats. So they began experimenting with food at home, especially using coconut oil for cooking.
Their journey wasn’t easy, but the couple’s determination to find health conscious snacks for Jackson laid the foundation for their business. They started making potato based snacks with coconut oil and the results were delicious. Eventually, they launched their first product, healthy tortilla chips made with coconut oil. It wasn’t long before others took notice and Jackson’s Honest was born.
Initial Pitch
Scott and Megan Reamer pitched their business, Jackson’s Honest, on Shark Tank seeking $1.25 million for 5% equity in exchange for their healthy tortilla chips made with coconut oil. They explained that despite not being profitable yet, they believed in their product’s potential. While the Sharks liked the product, they had concerns about the company’s profit margins and high shelf space costs.
Queries About the Product
When the Sharks asked about the product, Scott and Megan Reamer shared some key details. Rohan Oza asked about their sales and Scott explained that they reached $10.1 million the previous year. He also mentioned that the year before, they made $5.4 million, showing rapid growth.
Herjavec wanted to know about the company’s profitability and Scott admitted they hadn’t made a profit yet. They had lost $1.7 million the previous year. The cost of getting shelf space in stores was a significant factor, with 18.4% of their revenue going to secure it.
Cuban also inquired about the company’s funding, and Scott revealed they raised $3 million from friends and family. Despite the losses, Scott was optimistic about the next year, expecting profitability to improve.
Shark’s Response and Final Decision
While the sharks were impressed with the Reamers’ dedication, not all of them were convinced that Jackson’s Honest was the right investment. Robert Herjavec, Lori Greiner, and Mark Cuban all backed out. Barbara Corcoran also passed, citing the high competition in the snack market. However, Rohan Oza saw something special in Jackson’s Honest and made an offer. Initially, he proposed $1.25 million for 20% equity.
Scott and Megan countered with 7.5%, but after some negotiation, they agreed on $1.25 million for 15% equity.Rohan’s investment brought valuable expertise in the snack food industry, and his track record with successful brands like Popchips helped Jackson’s Honest thrive. The deal marked a turning point for the company, enabling it to scale quickly and grow its product line.
Product’s Availability
After teaming up with Rohan Oza, Scott and Megan Reamer expanded their business by introducing Japanese heirloom sweet potato chips. They began supplying their products to food service providers by 2019, marking a significant step in their growth.
In 2018, after a deep personal loss, they renamed their company to “Jackson’s – The Super Snack” in honor of their son, Jackson. They also added grain-free puffs to their product lineup. By August 2021, they opened a new factory in Muskego, Wisconsin, capable of producing 110 bags of chips per minute, helping scale their operations.
Today, Jackson’s Honest focuses on making sweet potato chips with coconut oil, while other snacks use avocado oil. They offer flavors like Carolina BBQ, Sea Salt, Spicy Tomatillo, and Unsalted. You can find their chips at Wal-Mart and other stores. By August 2023, Jackson’s chips were sold in all Whole Foods stores, offering over 25 flavors. Their company now earns over $16 million annually, reflecting the success of their Shark Tank partnership.
Conclusion
Jackson’s Honest has grown from a small family-run business into a successful brand, thanks to the vision and hard work of Scott and Megan Reamer. Their decision to use coconut oil in their snacks set them apart in the snack food industry and their partnership with Rohan Oza on Shark Tank helped propel the company to new heights.
Despite facing personal hardships, the couple’s dedication to creating healthy snack alternatives has paid off. Today, with their sweet potato chips and other snacks in stores like Whole Foods and Wal-Mart, Jackson’s Honest continues to thrive, earning over $16 million annually.
FAQ’s
What is Jackson’s Honest known for?
Jackson’s Honest is famous for its coconut oil-based snacks, including sweet potato chips, which offer a healthier alternative to traditional snacks.
Who founded Jackson’s Honest?
The company was founded by Scott and Megan Reamer as a tribute to their son Jackson and his dietary needs.
What happened on Shark Tank?
They secured a $1.25 million investment from Rohan Oza for 15% equity, which boosted the company’s growth.
Where can I buy Jackson’s Honest products?
You can find their snacks online, at Whole Foods, Wal-Mart, and other major retailers.
Why is coconut oil used in their snacks?
Coconut oil is chosen for its health benefits, such as better digestion and stability under high heat.
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